When you start looking for a roofing contractor in Asheville, you’ll quickly find plenty of options. Search online and you’ll see page after page of roofing companies—some local, some regional chains, some national franchises. They all promise quality work, competitive pricing, and customer satisfaction. So how do you actually tell them apart?
The differences that matter aren’t always the ones that show up in advertising. They’re in how a company actually operates when they’re on your property, dealing with your specific roofing problem, and standing behind their work months or years later. At Lane Roofing and Restoration, we’ve built our business on doing things differently—in ways that genuinely benefit our Asheville customers, not just our bottom line.
If you need our services, we’re always here for you. Reach us 24/7 at (828) 490-1830 or email laneroofingasheville@gmail.com. Let’s talk about your roofing needs and how we can help.
We’re Actually Local—Not a Franchise or Regional Chain
“Local” has become a marketing buzzword. Lots of companies claim to be local when they’re really a franchise of a national chain, or a regional operation with an office somewhere in the area. That’s not what local means at Lane Roofing and Restoration.
We’re a truly local, family-owned roofing business. We live in this community, our families are here, and our reputation is built entirely on the work we do for our Asheville neighbors. When you call us, you’re not getting routed to a call center. When we show up at your property, we’re not following a corporate script. When we make decisions about your roof, we’re accountable directly to you and this community.
Being genuinely local changes how we work in concrete ways. We know Asheville’s neighborhoods, we’ve worked on roofs throughout this area, and we understand the specific weather patterns and challenges that affect homes here. We’re not learning about local conditions from a manual—we experience them ourselves.
It also means we have a real stake in doing right by you. In a small community like Asheville, word travels. Our reputation depends on every single job we complete. We can’t hide behind a corporate brand or move on to the next market if we don’t deliver. We have to earn trust one roof at a time, and that keeps us honest and focused on quality.
We Educate First, Sell Second
Walk onto most roofing company websites or talk to most roofing salespeople, and you’ll get a sales pitch. They’re trained to push you toward the most expensive option, create urgency, and close the deal quickly.
That’s not our approach. At Lane Roofing and Restoration, we’re committed to educating our customers about their roofing options so they can make informed decisions. We want you to understand what’s actually happening with your roof, what your options are, and what makes sense for your situation and budget.
When we inspect your roof, we explain what we’re finding as we go. We show you the problem areas, describe why they’re concerning, and discuss what solutions would address them effectively. We’re not trying to confuse you with technical jargon or overwhelm you with worst-case scenarios—we’re trying to give you the information you need to feel confident about whatever decision you make.
This educational approach extends to materials too. We work with quality brands like GAF, Owens Corning, IKO, and CertainTeed for asphalt shingles, and we can explain the differences between them—not just in price, but in performance, longevity, and what makes sense for your particular roof and home. We specialize in metal roofing, TPO, and EPDM systems for commercial properties, and we’ll help you understand which option best fits your needs.
We believe educated customers make better decisions and end up more satisfied with their roofing work. When you understand what’s being done and why, you can trust the process and the outcome.
Our 10-Year Workmanship Warranty Is Real
Most roofing companies offer some kind of warranty, but the details matter enormously. Some warranties are so limited or full of exclusions that they’re nearly worthless. Others sound good on paper but aren’t honored when problems arise. Some companies don’t even stick around long enough to fulfill their warranty obligations.
Lane Roofing and Restoration offers a comprehensive 10-year workmanship warranty on every roof we install. This isn’t a promotional gimmick or a qualified promise—it’s a real guarantee that we stand behind the quality of our work for a full decade.
What does this warranty actually mean? It means if something goes wrong with the installation or repair work we did—if shingles fail because of improper installation, if flashing leaks due to workmanship issues, if any aspect of our work doesn’t hold up—we’ll come back and make it right at no additional cost to you.
This is separate from manufacturer warranties on materials, which cover defects in the shingles or roofing products themselves. Our workmanship warranty covers our installation, and it reflects genuine confidence in the quality of our work.
Think about what it takes for a company to offer this kind of warranty. You have to use proper installation techniques. You have to train your crew thoroughly. You have to use quality materials that you trust to perform. And you have to be committed to staying in business and honoring your commitments years down the road.
Not every roofing company can honestly make these claims. We can, and our 10-year workmanship warranty proves it.
We Respond Fast When Emergencies Happen
Roofing emergencies don’t follow business hours. A storm can damage your roof at midnight. A tree can fall on a Sunday afternoon. A sudden leak can start during a heavy rain that hits after you’ve called it a night.
When these emergencies happen, you need a roofing company that actually responds—not one that tells you they’ll get someone out there next week, or that quotes you an outrageous premium for “emergency service,” or that doesn’t answer the phone at all outside of normal hours.
Lane Roofing and Restoration provides genuine emergency roof repair services. Within 24 to 48 hours of your call, we can have someone at your property to assess the damage, provide an on-site quote, and begin repairs to prevent further problems. We work with insurance companies if your damage involves a claim, and we understand that emergency situations are stressful—you need clear communication and prompt action, not delays and runarounds.
Our emergency services aren’t a separate division or a different team. They’re the same experienced roofing professionals who handle our scheduled work, bringing the same expertise and commitment to quality even when responding under urgent circumstances.
We know what Asheville weather can do to roofs. Heavy winds, sudden storms, falling branches—these aren’t rare events here. When they damage your roof, you need help fast, and we’re set up to provide it.
We Use Quality Materials You Can Trust
Cheap materials produce cheap results. It doesn’t matter how skilled your installer is—if they’re working with substandard shingles or improper materials for your roof type, the work won’t last.
Some roofing companies cut corners on materials to offer lower prices or increase their profit margins. They’ll use whatever’s cheapest, or they’ll substitute materials without telling you, or they’ll claim all shingles are basically the same.
We don’t operate that way. Lane Roofing and Restoration uses proven materials from manufacturers with established track records of quality and performance. For asphalt shingles, we work with industry leaders: GAF, Owens Corning, IKO, and CertainTeed. These aren’t random brands—they’re companies that have proven their products hold up over decades of real-world use in various climates and conditions.
For metal roofing, we use materials specifically engineered for durability and weather resistance. For commercial applications, we specialize in TPO and EPDM systems known for their longevity and reliable performance.
When we recommend a particular material for your roof, it’s based on our experience with how that product actually performs. We’ve seen which materials hold up in Asheville’s climate, which ones have issues, and which ones deliver the best value over their lifespan.
You deserve to know exactly what’s going on your roof, and you deserve materials that will protect your home for years to come. We provide both.
We Give Honest Assessments—Even When It Costs Us
Here’s a difference that really matters: we’ll tell you the truth about your roof even if it means we make less money or lose the job entirely.
If your roof can be repaired effectively instead of replaced, we’ll tell you that—even though a replacement would be much more profitable for us. If your damage is minor and you’re better off handling it yourself or waiting, we’ll explain that. If you’re getting insurance estimates and another company is trying to inflate the claim, we’ll give you an honest assessment of what actually needs to be done.
This honest approach comes from understanding that our reputation and relationships matter more than any individual sale. We’re not trying to maximize profit on every single interaction—we’re trying to build trust with Asheville homeowners over years of reliable service.
Sometimes this means walking away from potential work. Sometimes it means recommending a smaller, less expensive solution than we could probably sell you on. But it also means that when we do recommend something, you can trust we’re giving you our genuine professional opinion, not a sales pitch designed to inflate the invoice.
Honest assessments also mean we tell you clearly when something is outside our expertise or capabilities. We specialize in residential and commercial roofing—asphalt shingles, metal roofs, TPO, EPDM. If you need something outside these areas, we’ll tell you upfront rather than taking on work we’re not equipped to handle properly.
We Provide Free Inspections With No Obligation
Some roofing companies charge for inspections, or they’ll “waive” the inspection fee only if you hire them for the work. Others provide free inspections but pressure you aggressively to sign a contract before you leave the property.
Lane Roofing and Restoration offers genuinely free, comprehensive roof inspections with absolutely no obligation. We’ll come to your property, thoroughly examine your roof, identify any issues or concerns, and provide a detailed assessment of what we find—whether you ever hire us or not.
During these inspections, we look at your entire roofing system, not just the obvious problem you called about. We check shingles for damage or wear, examine flashing around chimneys and vents, look for proper ventilation, assess the condition of valleys and ridges, and identify any developing issues that could become problems if left unaddressed.
Then we explain everything we found in plain language. We’ll answer your questions, discuss your options, and provide an honest estimate if repairs or replacement are needed. But we’re not going to pressure you for a decision on the spot or create artificial urgency to push you into signing a contract.
Take our inspection findings, get other estimates if you want, think about your options—that’s fine with us. We trust that if you need roofing work and you’ve seen how we operate, you’ll feel confident choosing us when you’re ready to proceed.
We Handle Insurance Claims Without the Hassle
If your roof has been damaged by a storm or other covered event, dealing with insurance can be complicated and frustrating. Many roofing companies either don’t want to deal with insurance at all, or they’re not experienced enough with the process to be helpful.
Lane Roofing and Restoration has extensive experience working with insurance companies and helping homeowners navigate the claims process. We can meet with your insurance adjuster on-site, provide the documentation and evidence they need to assess the damage properly, and work within your coverage to get your roof repaired.
We understand what insurance companies look for, how damage needs to be documented, and what information adjusters need to approve claims. We can advocate for you to ensure damage isn’t missed or downplayed, and we work to get you the coverage you’re entitled to under your policy.
This experience makes the entire insurance process less stressful for you. Instead of trying to coordinate between the roofing company and the insurance company yourself, you have an experienced team handling the details and keeping the process moving forward.
We Respect Your Property and Your Time
Roofing work is disruptive. There’s noise, there’s debris, there are people working on and around your home. Some roofing companies treat this disruption like it’s just part of the job—your property gets messy, work happens whenever they can schedule it, and clean-up is minimal at best.
We take a different approach because we understand this is your home and your daily life we’re interrupting. Our crew respects your property while we work. We protect landscaping and areas around the work zone, we’re careful about where we place equipment and materials, and we do thorough clean-up when the work is complete.
We also respect your time. We show up when we say we will, we keep you informed about the timeline, and we work efficiently to complete the job without unnecessary delays. If something changes or takes longer than expected, we communicate that clearly rather than leaving you wondering what’s happening.
Our business hours—Monday through Friday from 7:00am to 7:00pm, and Saturdays from 9:00am to 5:00pm—give you flexibility to reach us when it’s convenient for you. We return calls promptly and make it easy to get in touch with someone who can actually help you.
We Focus on Long-Term Relationships, Not One-Time Sales
Many roofing companies operate on a transaction model: complete the job, collect the payment, move on to the next customer. They’re not thinking about whether you’ll need them again or what happens to that roof five or ten years down the road.
Lane Roofing and Restoration is focused on building long-term relationships with Asheville homeowners. We want to be the roofing company you call whenever you have questions or concerns about your roof, whether that’s next month or ten years from now.
This relationship approach shows up in how we handle every interaction. We’re not rushing through your job to get to the next one. We’re not cutting corners to maximize profits. We’re not disappearing once we’ve collected payment.
We stand behind our work over the long term, we honor our warranties without making you jump through hoops, and we’re here to help with future needs as they arise. Need an inspection after a storm years after we installed your roof? We’ll come take a look. Have questions about maintenance or signs of potential issues? We’re happy to talk you through it.
Building these long-term relationships is how local businesses succeed and how communities stay strong. We’re not just trying to complete roofing projects—we’re trying to be a trusted resource for Asheville homeowners over decades.
We’re Transparent About Pricing
Roofing costs can vary significantly based on materials, scope of work, accessibility challenges, and other factors. Some companies give vague estimates or lowball initial quotes that balloon once work begins. Others include hidden fees or surprise charges that weren’t discussed upfront.
Lane Roofing and Restoration believes in transparent pricing. When we provide an estimate, it’s based on a thorough assessment of the work required and the materials needed. We explain what’s included, why certain costs are necessary, and what factors might affect the final price.
We’re not the cheapest option in Asheville—quality materials and experienced professionals cost what they cost. But we’re also not overcharging. We price our work fairly based on what the job actually requires, and we don’t play games with artificially low quotes or hidden fees.
If changes come up during the work that would affect the price, we discuss those with you before proceeding. You won’t get surprised by charges you didn’t expect or approve. You’ll know what you’re paying for and why.
This transparency extends to warranties and guarantees too. When we say we offer a 10-year workmanship warranty, that’s exactly what it means—no fine print that makes it worthless, no exclusions that cover everything important, no runaround when you need to use it.
The Real Difference: We Actually Care About Getting It Right
All the specific differences we’ve discussed—local ownership, honest assessments, quality materials, responsive service, transparent pricing—these all come from a fundamental difference in how we think about our work.
We care about getting your roof right. Not just completing the job and moving on, but actually solving your roofing problems in a way that protects your home for years to come. Not just meeting the minimum requirements, but doing work we’d be proud to show anyone or perform on our own homes.
This isn’t some lofty mission statement that sounds good in marketing materials. It’s how we actually operate every day on every job. It’s checking details that other crews might skip. It’s using proper installation techniques even when shortcuts would be faster. It’s standing behind our work even when it would be easier to make excuses.
You can’t see this difference in an advertisement or website. You experience it when we’re at your property, when we’re explaining what we found, when we’re doing the work, and when we’re still available years later if you have questions or concerns.
Choose a Roofing Company That’s Genuinely Different
The roofing industry has plenty of companies that will show up, do the job, and collect payment. Far fewer genuinely care about educating customers, using quality materials, standing behind their work over the long term, and building trust within their local community.
Lane Roofing and Restoration is different because we choose to be. We could cut corners and make more profit in the short term, but we’ve built our business on doing things the right way—for ourselves, for our customers, and for the Asheville community we serve.
When you need roofing work, you deserve a company that’s different in ways that actually matter. You deserve honest assessments, quality work, genuine warranties, responsive service, and a team that cares about getting your roof right.
If you want our services, we’re always here for you. We’re available 24/7 to take your call and help with your roofing needs:
Call us anytime: (828) 490-1830
Email: laneroofingasheville@gmail.com
Or visit our website to request a free quote
Office Hours:
Monday – Friday: 7:00am – 7:00pm
Saturday: 9:00am – 5:00pm
Experience the difference that comes from working with a genuinely local, honest, quality-focused roofing company. If you need our services, reach out to Lane Roofing and Restoration—we’re always here, ready to show you what different really means.